Selar is positioned as "the best way to sell digital products online," giving creators a checkout link for ebooks, courses, templates, and other digital files, with global payment collection and a transaction fee on each sale. Physical product and inventory workflows are not its primary focus.
Feature-by-Feature Comparison
| Feature | Frontstore | Selar |
|---|---|---|
| Primary use case | Physical products and services sold and delivered locally | Digital products — ebooks, courses, templates, memberships |
| WhatsApp checkout | Buyer's order becomes a pre-filled WhatsApp message to the merchant | Checkout happens on a hosted payment link, shared anywhere including WhatsApp |
| AI product listings | Upload a photo → AI writes name, description, tags, and price | Products are listed manually with file uploads |
| Transaction fees | No transaction fee, on any tier | ~4% + ₦50 per Naira transaction, even on paid plans |
| Pricing model | Free, Pro ₦2,000/mo, or Legend ₦7,000/mo — no per-sale fee on any tier | Free plan, or ₦12,000–₦22,500/month, plus ~4% + ₦50 per sale |
| Inventory & stock tracking | Product quantities and variants for physical stock | Not applicable — digital files don't carry stock levels |
Pricing: Frontstore vs Selar
Selar offers a free plan (transaction fees apply on sales), a Pro plan around ₦12,000/$30 per month, and a Turbo plan around ₦22,500/$45 per month, plus a per-transaction fee of roughly 4% + ₦50 on Naira sales. Frontstore offers a Free plan, Pro at ₦2,000/month (₦25,000/year), and Legend at ₦7,000/month (₦100,000/year), with no per-sale transaction fee on any tier and no fixed ₦50 add-on.
Where Selar Is Strong
- — Purpose-built checkout and delivery for digital files, courses, and memberships
- — Free plan available to start selling with no upfront subscription
- — Established brand among Nigerian creators and digital entrepreneurs
What Frontstore Adds
- — Physical inventory, stock levels, and delivery logistics are not the core use case
- — A transaction fee applies on every sale in addition to any subscription cost
- — No WhatsApp-native checkout — Selar's flow centers on a hosted payment link, not a chat handoff
Selar is the better fit if:
Creators and course sellers whose product is a digital file or link, where Selar's checkout and delivery flow is purpose-built.
Why Merchants Switch to Frontstore
Built for stock, not just files
Merchants selling physical products need quantity tracking, variants, and delivery coordination that a digital-download checkout doesn't need to solve.
No transaction fee at all, on any tier
Selar's ~4% + ₦50 transaction fee applies on top of any subscription. Frontstore doesn't charge a per-sale fee on Free, Pro, or Legend, so more of each sale on physical goods stays with the merchant.
Order details land in WhatsApp, not just a receipt page
For physical goods, a merchant needs the buyer's size, quantity, and delivery address in the same place they'll coordinate delivery — their WhatsApp chat.
Frequently Asked Questions
Can I sell physical products on Selar?
Selar is built and marketed around digital products — ebooks, courses, and similar files. Frontstore is built specifically for physical inventory sold and delivered through WhatsApp, with stock and variant tracking Selar doesn't need to offer.
Does Frontstore charge a transaction fee like Selar?
No — Frontstore doesn't charge a transaction fee on Free, Pro (₦2,500/month or ₦25,000/year), or Legend (₦10,000/month). Selar applies a per-transaction fee of roughly 4% + ₦50 on Naira sales in addition to any subscription plan.
Should I use both Selar and Frontstore?
Some sellers do — Selar for a digital product line (like a course or ebook) and Frontstore for a physical storefront sold through WhatsApp. The two aren't mutually exclusive if a business sells both types of products.
Pricing and features for Selar are based on information publicly listed at selar.com and are provided for comparison purposes only. Third-party pricing and features can change — confirm current details directly with Selar before making a decision.
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