Enter a cost price and a margin below 100% to see what to charge.
How to Use This Calculator
Enter what an item costs you and the profit margin you want to hit. The calculator works backwards from your target margin to tell you exactly what to charge — useful when you're setting prices for new stock and want to guarantee a margin rather than guessing at a markup.
Frequently Asked Questions
How do I calculate selling price from cost and margin?
Divide your cost price by (1 minus your target margin as a decimal). For example, at a 30% margin: selling price = cost ÷ (1 − 0.30) = cost ÷ 0.70.
Why can't margin be 100% or higher?
Margin is profit divided by selling price, so it can never reach 100% — that would mean the item cost you nothing. As margin approaches 100%, the required selling price grows toward infinity.
Should I price based on margin or markup?
Margin tells you what share of each sale is profit, which is more useful for comparing profitability across products. Markup tells you how much you added on top of cost. Most retailers plan with margin and check markup as a sanity check.
Price every product with confidence
Frontstore lets you set cost price per product and see your margin before you publish.
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