1. Overview & Infrastructure Scope

These Terms of Service ("Terms") govern your access to and use of the applications, APIs, subdomains (e.g., yourbrand.frontstore.ng), WhatsApp integrations, and services operated by Frontstore, a platform owned and operated by Built Different LTD("Platform", "we", "our", or "us").

Frontstore is a comprehensive Conversational Commerce Infrastructure designed to convert informal chat-based interactions into structured business flows. By creating a merchant account, you establish a contract with us to access this infrastructure.

2. The Frontstore Product Suite

Our infrastructure consists of the following products, and your usage is subject to the rules designated for each:

Online Store (Storefronts)

Allows you to deploy mobile-responsive product catalogs, structure size/variant attributes, and establish pre-filled checkout flows that route order messages directly to your WhatsApp Business number.

Payments & Escrow

Natively handles digital payment collection (cards, bank transfers, mobile money) within your chat threads. Payouts are subject to escrow holds, merchant KYC validation, and standard payment processing fees.

AI Assistant (Sales Agent)

AI-powered agent that can answer FAQs, summarize product details, and help buyers coordinate orders. You remain responsible for all transactions finalized or representations made by our AI Assistant.

Analytics & Broadcast Messages (CRM)

Analytics tools to track shopper purchase histories and send bulk notifications or marketing campaigns to buyers who have opted into receiving updates.

3. Payments, Escrow, Payouts & KYC

Our payment system acts as a secure, neutral transaction facilitator to build trust between merchants and shoppers. The following rules govern all transactions:

Escrow Hold:When a shopper completes a payment, funds are held securely in escrow. Funds are released to the merchant's verified bank/mobile money account upon delivery confirmation by the buyer, or automatically after a designated holding period (typically 7 days post-shipment) if no dispute is raised.
Fulfillment & Proof: Merchants must ship orders in a timely manner. If a shopper disputes delivery, the merchant must provide valid proof of delivery (e.g., dispatch rider receipt, waybill, signature). If no valid proof is supplied, the escrow will be refunded to the buyer.
KYC Verification: To receive payouts, merchants must complete Know Your Customer (KYC) verification by providing valid business registration documents, national identification, or tax credentials as required by local regulators.
Fees: Frontstore does not currently charge a transaction fee on successful sales. Standard third-party payment processor processing fees (e.g., Paystack) may still apply to transactions and are non-refundable in the event of customer returns or disputes.

4. AI Assistant Usage & Responsibility

Our AI Assistant uses artificial intelligence and large language models to assist merchants in generating product descriptions and interacting with shoppers.

Content Generation: AI generated catalog details, negotiations, or messaging are based on details supplied by the merchant. The merchant must review and ensure all generated details are accurate and not misleading.
No Guarantee: We do not guarantee that AI-generated responses will be 100% accurate, error-free, or compliant with all local consumer protection laws. The merchant is solely liable for any product description error or checkout agreement reached via the AI.
Data Training Policy:Chat interactions processed through our AI Assistant may be logged and used to improve the model's ability to understand regional colloquialisms (including Pidgin and Sheng), subject to our Privacy Policy.

5. Prohibited Listings & Activities

You may only use our infrastructure for legitimate, authorized commercial activities. You are strictly prohibited from listing, advertising, or facilitating payments for the following categories:

• Unlicensed Pharmaceuticals: Prescription medicines, unregulated herbal cures, or medical services.

• Weapons & Tactical Gear: Firearms, ammunition, explosives, or military hardware.

• Counterfeit & IP-Infringing Goods: Knockoffs, pirated media, or unlicensed software keys.

• Adult Entertainment: Pornographic materials, sexually explicit services, or adult content.

• Financial Scams & Schemes: Ponzi/pyramid schemes, unregulated lending, or crowd-funding scams.

• Smuggled & Contraband Goods: Items imported without custom clearing or illegal under local regulations.

Frontstore reserves the right to immediately suspend accounts, confiscate pending escrow balances for fraudulent activities, and report illegal actions to local enforcement authorities.

6. Disclaimers & Limits of Liability

THE INFRASTRUCTURE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DO NOT GUARANTEE UNINTERRUPTED UPTIME, FAULT-FREE AI DIALOGUE, OR COMPATIBILITY WITH ONGOING WHATSAPP API MODIFICATIONS.

IN NO EVENT SHALL FRONTSTORE, ITS DIRECTORS, OR PARTNERS BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOSS OF REVENUES, PROFITS, OR DATA ARISING OUT OF OR IN CONNECTION WITH THE USE OF OUR SERVICES.

7. Governing Law & Regional Arbitration

These Terms and your use of the Platform are governed by and construed in accordance with the laws of the Federal Republic of Nigeria.

Any dispute, claim, or controversy arising out of or relating to these Terms will be settled through binding arbitration under the rules of the Lagos Court of Arbitration, with proceedings conducted in Lagos, Nigeria, in English.